As College students returned to Philadelphia, Lyft was looking for a powerful activation to engage millennials & to reward their most loyal riders with a unique experience.
We created the “Amp2Amp Music Experience”& booked Sango to headline Underground Arts with support from DJ Sylo & Joshua Lang. To go alongside the music, attendees were treated to a free ride to the venue, open bar, glow sticks, & a live painter. Our production team also built a branded photo booth activation & brought in additional pink/purple lights to create a vibrant atmosphere aligned with Lyft’s brand identity. Additionally, our media team handled event photography & produced a recap video for Lyft to share with the attendees & their internal team.
"REC PHILLY'S INDUSTRY EXPERIENCE AND CREATIVE INPUT WAS KEY TO THE SUCCESS OF LYFT'S AMP2AMP MUSIC EXPERIENCE. FROM SOURCING THE TALENT TO THE VENUE DESIGN, REC PHILLY MADE THE EVENT PLANNING AND EXECUTION SEAMLESS."